Cooperation between crypto exchanges and sports is a win-win situation. The upside of bringing the two industries together is threefold: One, the crypto world has witnessed growing popularity and adoption among investors, but there are still a lot of doubts and FUD amongst the general public. To further boost adoption and develop a better public understanding of cryptocurrency, we are forming alliances with credible sport/e-sport teams or players in Bitget, like the partnership we have with Juventus, more recently, Lionel Messi. Two, the partnership with Messi, for instance, who is such a beloved player, will assist our plans of expansion in the globe and cater to local audiences. Three, as the Web3 trend has been extending to many different industries, we can see use cases of blockchain technology helps sports players to increase engagement with their community, such as NFTs, fan tokens and metaverse events. ” commented by Gracy Chen, Managing Director of Bitget.